AdPedia™ - The Ad Encyclopedia

Welcome to AdPedia™ -- The Ad Encyclopedia

Our Mission:
To create the most complete and definitive source of information about the past and present of Ads, Advertising or Advertisement.

Our Goal:
To be your source for Ads/Advertising/Advertisement related information. We will supply our visitors with up to date news, stories, and information in the Ad/Advertising/Advertisement News Links section.

Advertising News Links:
• The Future of Advertising 2012: Hear It From The Ad Students
27 Jan 2012 at 8:52am
? Scott Goodson is the founder of??StrawberryFrog, the world's first cultural movement??agency. H...
• Tribal Fusion Named World's Second Largest Display Advertising Provider
26 Jan 2012 at 10:34am
EMERYVILLE, CA-- - Tribal Fusion, the global online advertising provider owned by Exponential, is...
• Lamar Advertising Company Announces Amendment to Tender Offer for 6 5/8% Seni...
26 Jan 2012 at 6:17pm
BATON ROUGE, La. -- Lamar Advertising Company , a leading owner and operator of outdoor advertisi...
• Lamar Advertising Company Announces Tender Offer for 6 5/8% Senior Subordinat...
26 Jan 2012 at 4:45am
BATON ROUGE, La. -- Lamar Advertising Company , a leading owner and operator of outdoor advertisi...
• Advertising Authority missing recordings amid county audit
27 Jan 2012 at 11:24pm
At least six tape recordings of recent Southeast Volusia Advertising Authority board meetings -- ...
• Amobee Nominated for "Mobile Marketing & Advertising Agency of the Year" in G...
25 Jan 2012 at 10:01am
REDWOOD CITY, Calif., Jan. 25, 2012 /PRNewswire/ -- Amobee, the company defining mobile advertisi...

Ad/Advertising:
Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Many advertisements are designed to generate increased consumption of those products and services through the creation and reinforcement of "brand image" and "brand loyalty". For these purposes, advertisements sometimes embed their persuasive message with factual information. Every major medium is used to deliver these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards. Advertising is often placed by an advertising agency on behalf of a company or other organization.

Advertisements are seen on the seats of shopping carts, on the walls of an airport walkway, on the sides of buses, and are heard in telephone hold messages and in-store public address systems. Advertisements are often placed anywhere an audience can easily or frequently access visual, audio and printed information.

Organizations that frequently spend large sums of money on advertising that sells what is not, strictly speaking,l a product or service include political parties, interest groups, religious organizations, and military recruiters. Non-profit organizations are not typical advertising clients, and may rely on free modes of persuasion, such as public service announcements.

Advertising spending has increased dramatically in recent years. In 2006, spending on advertising has been estimated at $155 billion in the United States and $385 billion worldwide. Advertising is increasingly invading public spaces, such as schools, which some critics argue is a form of child exploitation.

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